WTF Is Clean Beauty And Should You Try It?

“They have beautiful formulas — texture, scent and efficacy, elegant packaging and a real raison d’être.” WTF Is It And Should You Try It? is an original A Plus Lifestyle series: Every now and then, we take a closer look at the lifestyle trends taking over our news feeds and find out whether it’s worth the hype.”Clean beauty” is one of those terms you hear thrown around by beauty bloggers, makeup artists, and your vegan friends. But what exactly does it mean and why are people talking about it?

Well, from where we stand, it doesn’t have a formal definition. It’s a movement that means diff…

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